What really matters when choosing a real estate recruiter?

If you work in real estate, chances are you’ve dealt with a recruiter at some point. Some were probably brilliant. Others… not so much. But if you’re hiring or looking for your next move, the difference between a good recruiter and a mediocre one can have a huge impact on your business or your career.

We’re confident enough to say we’re one of the best in the business - but we know talk is cheap. So here’s what actually matters when choosing a real estate recruiter, whether you’re building a team or planning your next move.

1. Deep sector knowledge

A specialist recruiter who understands the technical side of real estate will save you time and effort. If you're explaining the basics to them, they're not the right recruiter.

At SONDR, real estate isn’t just part of what we do - it’s everything we do. We know the landscape and speak your language.

2. Access to a real network (not just LinkedIn)

Good recruiters aren’t just resumé shufflers. They’re well-connected professionals who know who’s hiring, who’s open to a move, and who’s making waves in the market - often before that information becomes public. A strong network allows for quicker, more discreet, and more successful placements.

We pride ourselves on having real, ongoing conversations with people in the sector. Many of our placements come from referrals, repeat business, and knowing the market inside out.

3. A consultative, honest approach

The best recruiters aren’t just transactional. They act as trusted advisers; offering market insight, career coaching, salary benchmarking, and (when needed) a reality check.

You want someone who will tell you the truth, even when it’s uncomfortable. At SONDR, we believe in transparency. If something’s not right, we’ll tell you. If we think you could aim higher, we’ll say that too.

4. Proven track record in your niche

If you're looking for a strategic hire or searching for your next role in valuation, you want a recruiter who’s done it before. Experience in your niche gives you confidence that the recruiter understands the nuances of your role, salary expectations, and what makes a good fit.

We don’t try to be everything to everyone. Instead, we’ve built teams around key specialisms in the real estate sector, so you’re always speaking to someone who “gets it”.

5. A personal touch

You’re not just a job spec or a CV. The best recruiters take time to understand your goals, culture, ambitions, and what actually matters to you. Whether you’re building a team or taking the next step in your career, the human element makes a big difference.

We’re big believers in the power of conversation. We build real relationships with our clients and candidates, and that’s what makes our results stick.

Looking for a real estate recruiter who ticks all the boxes?

Let’s talk. Whether you’re a business planning your next hire or a candidate looking to move confidentially, SONDR is here to help you navigate the property market with confidence.

Download our 2025 Real Estate Salary & Trends Guide for exclusive insights into what’s driving professionals in the UK property sector.