The pros and cons of focusing on a niche in Valuation
In the world of real estate valuation, specialisation can be both a powerful career accelerator and a potential double-edged sword. At SONDR, we speak to Valuation Surveyors every day - some who’ve carved out very specific niches, and others who keep things broad and generalist. So which route is best for long-term success?
Here’s a breakdown of the pros and cons of focusing on a niche in valuation.
The pros
1. You become the go-to expert
Whether it’s commercial, healthcare, or high-end retail, specialising allows you to build deep sector knowledge. Clients and employers know they can rely on you for insight and accuracy, which builds trust and career opportunities. Niche specialists often find themselves in demand precisely because of their focused knowledge.
2. Easier to build a personal brand
Surveyors who focus on a niche often find it easier to raise their profile. Whether through speaking at industry events, writing articles, or becoming active on LinkedIn, you’re more likely to stand out when you’re talking to a specific audience about a specific subject.
3. Access to more strategic roles
Many Valuation Surveyors use their niche as a stepping stone into asset management, development, or advisory roles. If you’re deeply embedded in a sector, you’re more likely to be invited into bigger conversations around strategy, planning, and investment.
4. Greater job satisfaction
Surveyors who find a niche they’re passionate about often report higher levels of engagement and job satisfaction. If you love heritage buildings, housing, or sustainability, for example, specialising lets you align your work with your values.
The cons
1. Risk of over-specialisation
If the market changes, or your sector of focus slows down, having a narrow niche can limit your options. This is particularly important in a market like capital markets or retail, which has seen a lot of flux in recent years.
2. Harder to pivot
Recruiters and hiring managers can sometimes be wary of candidates who seem too narrowly focused. If your CV is stacked with one niche and you want to shift directions, it may take longer to convince people you can adapt.
3. Less variety day to day
If you thrive on variety, focusing too narrowly might feel repetitive. Generalist Valuation Surveyors often enjoy a broader mix of asset types, locations, and client interactions.
4. Fewer employers to choose from
Some valuation niches are dominated by a handful of firms. That’s fine if you’re happy where you are, but can be limiting if you want to move on or negotiate a better package.
So, should you specialise?
There’s no one-size-fits-all answer here. The best approach depends on your career goals, your interests, and where you see the market heading. If you do go down a niche route, make sure it’s one with staying power, and try to keep your general valuation skills sharp, just in case.
At SONDR, we help valuation surveyors think strategically about their careers. Whether you’re looking to deepen your niche or broaden your options, we’ll connect you with the people and firms that match your ambitions. Thinking about your next move? Get in touch with us today and let's discuss your future.