5 things NOT to do when looking for a new job 

Navigating the job market can feel overwhelming, especially in a niche industry like real estate. As a recruitment agency, we’ve seen candidates make the same mistakes time and time again - mistakes that can derail even the most promising job search.

Here are five things you shouldn’t do when looking for your next role, and what to do instead to ensure success.

  1. DON’T just apply to every job available

The temptation to cast a wide net can be strong, but sharing your CV across every job board or recruiter’s inbox isn’t the best strategy. Why? Because duplicate applications can make you look unorganised, and it’s hard for recruiters and hiring managers to take you seriously when your approach lacks focus.

Instead, be selective. Choose a recruiter who specialises in your industry and trust them to represent you well. We know the market, we know the roles, and we know how to position your experience to land you interviews.

  1. DON’T send the same cover letter every time

Recruiters and hiring managers can spot a generic cover letter from a mile away. A one-size-fits-all approach might save you time, but it won't land you interviews.

Instead:

  • Tailor your cover letter for each application.

  • Show that you’ve read the job description and understand the role.

  • Highlight why you’re the right fit for the position and how your skills align with the company’s goals.

A personalised approach makes you stand out, and it’s easier than you think.

  1. DON’T ghost

Ghosting recruiters or hiring managers might seem like the easy way out, but it can be a mistake. Real estate is a small, tight-knit industry where word travels fast, and burning bridges can damage your reputation in the long run.

If you’re not interested in a role or need to take a step back, just say so. A simple, honest conversation builds trust and keeps opportunities open for the future.

  1. DON’T undersell yourself

One of the biggest mistakes we see is candidates undervaluing their skills and experience. Whether it’s salary negotiations or positioning yourself during an interview, knowing your worth is essential.

A good recruiter like SONDR will help you understand the market rate for your role and negotiate on your behalf to ensure you get the salary and benefits you deserve. Confidence is key. Trust in your abilities, and don’t settle for less than you’re worth.

  1. DON’T wing it in interviews

Gone are the days when you could "wing it" and hope for the best in interviews. Companies expect preparation, professionalism, and enthusiasm.

Before any interview, make sure you:

  • Research the company and the role.

  • Check out the team and company culture on LinkedIn or Glassdoor.

  • Practice answering common questions and prepare examples of your experience.

At SONDR we can guide you through interview prep, offering insights into what the employer is looking for and how to make the best impression.


By avoiding these five common mistakes, you’ll set yourself up for success and stand out as a confident, prepared, and professional candidate. If you’re ready to take the next step in your real estate career, we can help. As an industry-specific recruiter, we’re here to guide you, represent you, and ensure you land the perfect role. Contact SONDR today to discover how we can help.

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The UK Real Estate Market Outlook 2025 

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Ten Years in Recruitment: Lessons, Growth, and Challenges